đ§±Yes, And...
The nuances between disagreeing and arguing
Disagreements, Not Discord
âCourage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.â -Winston Churchill
In my last post, I talked about how we should be standing up for principles, but not fighting. Fighting is how we lose. But then how do you stand up without taking a combative stance?
I didnât truly understand how subtle the nuances between disagreeing and arguing could be until I joined my first board of directors. A great board is there to challenge assumptions, to refine plans, and to help a management team think of the unknowns they havenât thought of. The first leader of the board I joined would ask me to âtell me all the reasons why Iâm wrong.â
Not many people can welcome this feedback â only those truly interested in progress and learning will want to immediately understand where they are wrong. For these typically owners and founders â all they care is that they get it right, and move onto the next thing. They care about results and progress. They donât care about always being right, in fact, they know they will often be wrong, and will want to avoid executing on those mistakes.
Unfortunately, career managers typically rise the corporate ladder by always appearing right. They often get where they are by charming colleagues and superiors, and will likely be great at collaborating along the way, but not often at being told they are wrong. Their entire career path and aspirations depend on them siding with the âright side of history.â
I think this also helps explain the phenomenon I described in âI Had Better at Hello,â whereby executives have an incredible start to their careers, but end in an ego circular reference that inevitably backfires. By design, they need to be charming to get to the top, but after a while, may get duped into thinking they did it by themselves.
Collaboration is easier when everyone needs to be your friend (to rise to the top), but after a while, itâs easier to ditch collaboration â as it slows execution down. Alternative viewpoints are often inconvenient to our most well laid plans.
But embracing alternative opinions is a necessary part of the value creation process. It not only helps bring balance between perspectives â a fundamental requisite for scaling whatever venture you are working on â but also helps correct mistakes before they are made. It corrects the areas where we are just flat out wrong, as all of our left brains are highly vulnerable towards.
Whether youâve been in a board room or not, youâll understand this concept immediately if you have kids. Telling your kids âyes,â to every request, and going along with their every whim and wish is a recipe for total disaster. Saying no is often the most loving thing to do.
Yes, And...
âIt ainât what you donât know that gets you into trouble. Itâs what you know for sure that just ainât so. â â Mark Twain
More often in an economic setting, itâs less love on the line than a successful outcome. So itâs much more nuanced than yes or no, but it doesnât take away the power of the truth any less. Often times the right answer to a dilemma is both perspectives, not one or the other.
Even more importantly than having healthy disagreements with colleagues is being honest with ourselves. As Iain McGilchristsâ extensive work has shown, our organized, logical and linear left brain is often completely devoid of the facts as they are. Instead, it prefers to live in its own world of mental models.
Itâs most often our own selves that are the easiest people to fool. It isnât until we articulate our thoughts can we begin to surface the truth or illusion behind these theories and machinations. Itâs helpful to remember this the next time a colleague confronts you with inconvenient feedback. The ego is great at being an imposter, and it takes a loving colleague to check your ego when it needs to be checked.
For not only is it easy to latch onto wrong opinions, but the left-brain heuristic of anchoring will often make us dig our heels in on a belief, even if we have spent little time verifying that this belief is, in fact, based on reality.
Iâve personally seen this first hand with the CEO of Swatch, who criticizes not just me, but all âminority investorsâ as not having put capital into the company at inception. The funny thing is â neither did he. It was his dad. But the ego can fool us into thinking nearly anything. Thatâs where candid feedback is not only useful, but absolutely essential to success.
Everyone likes to frame my firmâs governance proposals as a âfightâ against him, but even after impolite responses to every olive branch Iâve extended, I am not against him. In fact, in a Bloomberg interview on Monday, I think I bent over backwards to make sure he would hear loud and clear our efforts are not about us vs. him.
https://www.bloomberg.com/news/videos/2026-02-09/the-battle-over-swatch-video
Itâs more about the golden rule of improv â âyes, and...â
Two different points of view donât need to necessarily need to conflict or be mutually exclusive to be true. In fact, often the right answer, particularly in value creation, is BOTH.
Unfortunately, even validated by Harvard Business Review, most boards of directors no longer offer constructive feedback. A worryingly small 26% of company boards have a mentoring or partnering relationship with the managers.
The rest are passive companies, or those where the board over-rides the management team in a controlling manner.
That is so sobering. These boards are supposed to be the icons of advice to the most well-informed managers in the world. And yet, Ÿ of these boards have a downright hostile, or even worse â passive atmosphere.
To Build, you need to do it differently.
Disagreeing Constructively
âThe differences arise because of the ways our separate mental models shape what we see. Iâll say it again: Our mental models arenât reality. They are tools, like the models weather forecasters use to predict the weather. But, as we know all too well, sometimes the forecast says rain and, boom, the sun comes out. The tool is not reality. The key is knowing the difference.â -Ed Catmull, Creativity Inc
No firmâs culture does candid feedback better than Pixarâs, which not only reinvented animated story-telling, and then massively upgraded them with compelling storylines, but then saved the moribund Disney Studios with the same crucial tool of candid feedback.
In its âNotes Day,â or âBraintrustâ meetings, all employees are empowered to articulate their feedback, and the companyâs culture acknowledges that many times the initial storylines âsuck.â
One thing I love about Pixarâs process is that the director listens to all candid feedback, and then he or she gets to decide what to do with it. Itâs not up to the critic to fix it â itâs up to the creative director.
Unfortunately, most of us are not working in a culture that embraces candid feedback so well. Weâve already seen 3/4 of board cultures are passive or aggressive, so we know this counterproductive culture is probably pervasive.
That shouldnât stop us from giving and receiving candid feedback. The trick is in the delivery.
For cultures that are not used to candid feedback, hereâs a list of tools that I use to ensure that disconfirming feedback is not viewed as hostile or disagreeable. This list is not exhaustive, but rather is my go-to top tools:
Me: If itâs personal feedback and critical, bring it back to a time when you made the mistake yourself: âI know when Iâve made this mistake before...â or, âmay I really messed this up when...â
We: When any mistake has negative personal consequences, throw yourself into the accountability ring. Iâve used this a handful of times in a board room by saying something like, âmy investors are going to fire me if...â People will feel less threatened if itâs not their ass on the line, but âall of ours;â
Blame the Ego: Any time Iâm triggered, and I want to alert the other, I donât even claim it â rather, I say, something like, âboy, my ego got very triggered by that statement.â I donât claim it to be my own perspective, and I try and disown it from the beginning. It takes an argument away from a pissing match and instead tries to resolve the impasse through rational means â not emotional;
Whoâs View? Offer an alternative stakeholderâs perspective. From a customerâs, employeeâs, shareholderâs or suppliers eyes â all of these views have different versions of reality, and they are equally valid;
Yes, And: Perhaps the most powerful of them all, the improv function. Validate the alternative view point, but also advocate for another point being equally valid. The world is not mutually exclusive. Most times there are competing ideas at work simultaneously. Thatâs why balance matters.
If you have another useful tool to soften candid feedback, Iâd be keen to have you leave a comment. We canât use the same one too repetitively, so a variety is key here.
If youâre going to be part of a value-creative endeavor, youâre going to need to hone this skill, as value creation requires balance and continuous iteration. What better activity to look to, than, for continuous iteration than improv acting. Itâs one of the hardest human challenges I can think of, and thereâs only 1 rule to the entire challenge.
Yes, and...



